Héctor Popoca smiling, wearing a plaid shirt

Héctor Popoca · Growth partner

Bring new customers to your business and keep the ones you have coming back.

I put your business on Google Maps, on a website and on WhatsApp, so more people find you, message you and buy from you.

Get your assessment About me

Service businesses
100% online

Results from my own businesses

Custom print shopMXN 390,000
in sales on Mercado Libre in the first six months, from my living room.
Basket tacos75 → 2,000
tacos a day, with a team of 15 people.
Aguas frescas30 → 600
drinks a day.

I grew these businesses until I could sell them, and today they keep running with their new owners.

About me

I know what it takes to keep a business going, because I have done it.

I grew up in a family of merchants and I have run businesses all my life. I know what it means to make payroll, negotiate with suppliers and have no time for anything else.

I add my professional background to that experience: I hold a bachelor's degree in Industrial Administration from the Instituto Politécnico Nacional and a master's degree in Learning Management in Virtual Environments from the Universidad de Guadalajara. I have almost 20 years of experience as an information analyst improving administrative and operational processes in the public and private sectors, and 15 years as a trainer and teacher.

I put all of that at your service, so we can grow your business together.

How I help

My job is to bring you new customers and keep the ones you have coming back

I don't sell the same package to everyone. First I understand your business, then I do only what will bring you customers.

Get found

Google Maps

A complete profile, with photos, hours and services, so you show up when someone nearby searches for what you sell.

Get chosen

Website

A simple, fast website on any phone that explains what you sell and takes customers straight to messaging you.

Get messages

WhatsApp Business

Quick replies, a catalog and welcome messages, so no customer goes unanswered.

Bring them back

Reviews and follow-up

A system to ask happy customers for reviews and bring them back to buy again, with a monthly results report.

Method

How we work, in 3 phases

From day one you know what happens in each phase and what you get.

Phase 1
Assessment
- I review how a customer sees you today on Google Maps, social media and WhatsApp.
- I read your reviews and look at what your competitors do.
- I identify what works and what is costing you customers.
You get: your assessment and a written proposal with solutions, price and timing.
Phase 2
Setup and follow-up
- I optimize your Google Maps profile.
- I set up WhatsApp Business and build or improve your website.
- I make your image consistent on every platform and turn on review requests.
- I measure how many people found you and messaged you, and we adjust what is not working.
You get: everything working, a results report and training for the part that is yours.
Phase 3 · Optional
New strategies
- We review what worked and what did not.
- We design new strategies to attract and win more customers.
- We test them and measure the results.
You get: a growth plan made for your business.

Phases 1 and 2 take 1 to 3 months, depending on what your business needs. At the end, your business has a solid foundation: it looks good on Google, answers quickly on WhatsApp and gets reviews.

Phase 3 is your choice. We build that foundation first, because new strategies only pay off when the basics already work.

Projects

Recent work

United States

BookedCleaners

Brand, logo, Spanish-language website and a form that sends requests straight to WhatsApp, for Latino-owned cleaning companies in the United States.

See bookedcleaners.com

In progress · Mexico City

Hotel and hostel in Coyoacán

Platform and competitor assessment, self check-in with a smart lock, automatic review requests, Google Maps, Facebook and website.

FAQ

What people ask me before we start

What businesses can you help?

Any business that serves customers in its area and needs to be found nearby: cleaning companies, auto repair shops, hair salons and barbershops, nail salons, medical offices and clinics, restaurants and taquerias, hotels and hostels, and many more. If your customers look you up on Google or on the map before they come, I can help.

How much does it cost?

It depends on what your business needs. That is why I start with an assessment: then I give you a written proposal with the exact price, no surprises.

Where are you located?

My base of operations is in Mexico City, and I work 100% online. Meetings are by video call and day-to-day contact is on WhatsApp, so it does not matter which city your business is in.

Do I need to know about technology?

No. I handle the digital side and explain what you need to know in simple words.

How soon will I see results?

The first changes, like your Google Maps profile and WhatsApp, show within a few weeks. Your solid foundation is ready in 1 to 3 months, and from there reviews and customers grow month by month. We measure them together in every report.

Can you run campaigns to attract customers?

Yes. But first we build and unify your image. Bringing more people to your website and social media does little good if your information does not match across platforms or you have unanswered negative reviews: instead of helping, the campaign can hurt you. With the foundation in place, every dollar you invest in campaigns goes further.

Assessment

Would you like me to review your business?

Tell me a little about your business and I will message you on WhatsApp to schedule your assessment.